Meet the Minds Behind Adeen International

Senior professional with 13+ years of experience in building and scaling HR functions, multi-branch operations, and business development. Expert in organisational development, process optimisation, and aligning people strategies with business goals. Known for driving operational excellence and fostering high-performance cultures.

Technology leader with 20+ years of experience in enterprise software, e-commerce platforms, and digital transformation. Formerly with Techlogix, Mantaq Systems, and Virtual Force. Co-founded Jomo.pk, a leading fashion marketplace, where she architected the entire technology backbone — from web and mobile apps to ERP and logistics integration.

Seasoned software engineer and architect with 16+ years of experience in enterprise application development, system architecture, and technical consulting. Worked with MENUSPRING UK, Phoenix IT Consulting, and founded Campfire Software. Specialises in Android, Java, RESTful APIs, cloud infrastructure, and end-to-end software delivery.

Fellow Chartered Accountant (ICAP, 2008) and CISA with 20+ years spanning audit, M&A due diligence, financial modelling, business valuation, and Investment Memoranda. Senior Finance Leadership across Pakistan and the GCC — Regional CFO (UAE, Qatar, Oman) at Byrne Group, Manager Finance at Descon UAE and Honda Cars Pakistan, and Assistant Manager at PwC (A.F. Ferguson & Co.). Deep expertise in IFRS reporting, valuation modelling, and board-level communication for high-stakes transactions — including M&A advisory, pre-IPO structuring, and complex cross-border financial reviews.

Fellow Chartered Accountant (FCA, ICAP) with certifications from Harvard Business School and LUMS. 16+ years across M&A, corporate finance, strategic planning, and financial transformation. Career spanning PwC (A.F. Ferguson & Co.) and major manufacturing industrial groups in Pakistan — with leadership across Finance Transformation, Investment Rounds, and IPO Arrangements. Finance Lead and PMO on listing and reverse mergers for large corporates on the Pakistan Stock Exchange. Deep expertise in DCF and comparables valuation, financial modelling, and board-level presentations.

14+ years of diversified leadership in Home Textiles, Denim & Apparel manufacturing and export across UAE, Pakistan, MENA, Europe, UK, and USA. Founder of Adeen Homes (est. 2017, Dubai), leveraging AI-driven strategies and digital platforms to scale home textile and apparel exports internationally. Specialist in AI system applications, e-commerce business model planning, digital marketing, and warehouse & logistics automations. Based in Dubai.